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Staying in front of potential customers is the best way to not only generate, but retain business. No matter what your industry, it can be quite difficult to accomplish. In order to make this task easier for you, we've developed a core set of strategies that are proven to work across industries:
A brand identity is the visual expression of an organization or company in the marketplace. It is how you’re perceived by your audience and customers. The look and feel of what you present to your audience. Your brand identity is based on who you are as a business, who you want to be, and who people perceive you to be. It’s not just your looks, though it could be the way that you present yourself. Your brand is everything. From the font that you use on your website, to the logo and colors that define your company, to the copy in your emails—it all contributes to creating a fuller picture of who you are as an individual and company.
Not only do you have to be consistent across all of your communication channels—website, blog, email campaigns, social media accounts—but also internally: everyone involved in communicating with your clients needs to be aware of and adhere to your voice and tone guidelines. This includes service representatives as well as the person who tweets your promotions! It can be tricky to get everyone "on the same page," but it's well worth it when you find a rhythm that works for everyone involved. At [company name], we have a document that outlines our guidelines and examples, which we refer back to again and again to double-check ourselves. We've found that keeping it fresh in our minds is the best way to keep our communications clear and consistent.
It's not enough to just have a presence on social media—you need to be active, too. The easiest way to do this is to post regularly, but remember that you can also engage with the content of others. This includes replying to comments, sharing and retweeting. These are all great ways to connect with potential customers and clients. Another way to be active on social media is by creating content that encourages engagement. An easy way to do this is by posing questions or starting discussions.
The primary benefit to content marketing is that it builds authority… over time. That's right—it starts by building trust with your customers and then slowly but surely expands your brand's reach across the Web. It doesn't happen overnight—no one gets that lucky—but if you do it right, you'll gain an audience of loyal fans who love your products and trust your brand enough to buy them again and again… even after they've tried another brand or they've never heard of you at all!
User experience is a key component of SEO. If people don’t like interacting with your website, they will leave it quickly. This is what we call high bounce rate and it can negatively affect your site’s ranking. You can make sure that your website is user friendly by creating an easy to navigate interface on a responsive site with clear content and a good design.
Here are some more tips to improve your user experience: